Cyberbullying Ad Campaign via Bully Zero Australia Foundation

TV commercial for Bully Zero Australia Foundation from the brain and pen of ad guy Pat Langton, who works for leading independent Melbourne ad agency Magnum Opus, who has contributed a new TV ad for free to a leading anti-bullying organisation.

With the assistance of production company VisualKin, Pat directed the very visual TVC about 2 years ago and after trying many potential outlets finally found a great organisation to use it called Bully Zero Australia Foundation (www.bzaf.org.au). The ad will run on Australian TV for the next 4 weeks on Channel 10, 1, 11 and Channel 7.

"We acknowledge and congratulate Pat Langton/Magnum Opus for all their hard work to deliver an commercial that shows a compelling messages about the dangers of cyber bullying. With their support we are a step closer to a safer nation for every generation." Oscar Yildiz CEO Bully Zero Australia Foundation
Speaking from the agency’s Cremorne headquarters, Pat said:

“Cyber bullying is growing in prevalence and can be just as harmful – perhaps even more so – than actions which we would all recognise as more traditional bullying on the playground. The nature of social media means that untruths and persecution can thoughtlessly spread like wildfire within a school or suburban community, and can result in distress, isolation, and even, tragically, self-harm and suicide. This is just one small step to stress to the target audience that bullying in any form is very much not OK under any circumstances.”

Creative Credits:
Agency: Magnum Opus
Client: bzaf.org.au
Directed by: Pat Langton
Visual effects: Matt Langton
Production: VisualKin.com